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Cancelled Zynga Game

I worked on a wide variety of concepts for City Life, a now-canceled game at Zynga from July 2020- January 2022.

These are the basic "homes" used in the merge mechanic. I was tasked with bringing a level of simplicity and charm at first and gradually evolving the homes larger and larger, with increasing detail, as they grew from levels 01 through 15. But the most important part was to maintain the charm and spark of joy with the proportions and style.

I am super proud of this work. No 3d elements were used at this stage as I really wanted to push my skills and NAIL the targeted style manually. Later I began to incorporate more 3d.

Final Level 06 Home

Final Level 06 Home

Some examples of how my AD (Brian Schmidt) and I worked through design concepts for Homes in City Life.  The problems were growing them at the right pace and creating a sense of joy each time a player merged their building.

Some examples of how my AD (Brian Schmidt) and I worked through design concepts for Homes in City Life. The problems were growing them at the right pace and creating a sense of joy each time a player merged their building.

Zeroing in on the Level 06 Concept

Zeroing in on the Level 06 Concept

First 5 levels of the Homes.

First 5 levels of the Homes.

How the Homes I concepted compared to the initial models after our push to add more charm and character.

How the Homes I concepted compared to the initial models after our push to add more charm and character.

Color Options for Houses

Color Options for Houses