NFL Character Concepts VON MILLER Outrush Ordinary

Microsoft Unordinary Game - Characters

ART PROBLEM: Create Characters using NFL personalities Von Miller, Travis Kelce, and JuJu Smith Schuster. My client, CMD, of Portland, OR, needed to create assets for a mobile game to be used to support the Unordinary Campaign for the Surface Pro, teaming up with NFL superstars to show how the Surface can make your life more than Ordinary.
Initial Exploration and Iterations
Von Miller
First up, VON MILLER, Outside Linebacker and Sack Specialist of the Denver Broncos. He was the character we experimented to find the right body style and approach for this "endless runner"-style game. Investigating games like Jetpack Joyride, we settled for a bigger head but really athletic body, but still in a fun, accessible style. Von's signature glasses were really fun to incorporate into the character.

Finally, one of the biggest considerations was SPEED. I convinced the team creating characters that were easily animated and rendered was the key to hitting